How much is your budget for advertising & promoting the names and trademarks by which you brand the goods and services that your business offers in your most important world marketplaces?
And how much is your budget for brand registration and protection against infringement and passing off by your competitors in the important marketplaces where your business makes its sales?
If exclusivity in your badges of origin in the marketplace has substantial commercial value for your business, then trade mark registration of your brands needs to be seriously considered. It takes time and expense to build up a loyal consumer base, an investment well worth protecting. Obtain the exclusive right to use your brand with a registered trademark.
Secure perpetual monopoly rights for your brand names in important commercial markets with a strategy for your trademarks that stops competitors using the attractive force that should be bringing in business for you alone.
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